Yelp, founded in 2004, is a popular online platform that allows users to search and review local businesses. With over 200 million reviews and counting, Yelp has become a trusted source for consumers to make informed decisions about where to eat, shop, and do business.
The platform’s algorithm takes into account a variety of factors such as review quality, user activity, and business relevance to determine the overall rating of a business. A rating of 97 on Yelp would indicate an exceptional business with a high level of customer satisfaction and positive reviews.
Businesses with high Yelp ratings often see an increase in foot traffic and revenue, as potential customers are more likely to choose a highly rated business over a lower-rated one. Additionally, the platform offers businesses a variety of tools to manage their online presence and engage with customers, such as responding to reviews and offering deals and promotions.
However, it is important to note that Yelp has faced criticism over its review filtering system, which some users claim unfairly hides positive reviews. Additionally, businesses have accused Yelp of using questionable tactics to encourage them to pay for advertising on the platform.
Overall, while a high Yelp rating can be a valuable asset for businesses, it is important to approach the platform with a critical eye and be aware of its potential limitations and controversies.